LegalLast updated: December 26, 2025

Privacy Policy

Please read these terms carefully. By using Luna, you agree to be bound by this agreement.

BLKQ LLC ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Luna mobile application ("App") and website at dateluna.co ("Website") (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you consent to the practices described herein.

1. Information We Collect

1.1 Information You Provide Directly

  • Account Information: Name, email address, password, and profile details when you create an account
  • Onboarding Data: Relationship status, dating preferences, goals, and focus areas you share during setup
  • Conversation Data: Messages, questions, and responses exchanged with the Luna AI
  • Payment Information: Billing details processed through Apple App Store (we do not directly store credit card numbers)
  • Communications: Information you provide when contacting customer support

1.2 Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers, and mobile network information
  • Usage Data: App features accessed, time spent, interaction patterns, and navigation paths
  • Log Data: IP address, browser type, access times, pages viewed, and referring URLs
  • Analytics Data: Aggregated usage statistics to improve our service

1.3 Sensitive Information

Important: Through your conversations with Luna, you may choose to share sensitive personal information such as relationship details, emotional states, personal experiences, or other intimate information. We treat this data with the highest level of care and implement additional security measures to protect it.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Provision

  • To create and manage your account
  • To provide personalized AI-powered dating and relationship guidance
  • To remember your preferences and conversation history
  • To process subscriptions and payments
  • To send service-related notifications and updates

2.2 AI Processing and Improvement

AI Data Usage:

  • Your conversations are processed by our AI systems to generate personalized responses
  • We may use anonymized and aggregated conversation data to improve our AI models
  • We do NOT use your personal conversations to train AI models without explicit anonymization
  • We do NOT sell your conversation data to third parties

2.3 Analytics and Research

  • To analyze usage patterns and improve the Service
  • To conduct research using anonymized, aggregated data
  • To develop new features and services

2.4 Safety and Security

  • To detect, prevent, and address technical issues
  • To protect against fraud, abuse, and illegal activity
  • To enforce our Terms of Service

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

3.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

  • Cloud hosting and infrastructure providers
  • AI processing services
  • Analytics providers
  • Payment processors
  • Customer support platforms

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders, government requests)
  • Enforcement of our Terms of Service
  • Protection of rights, property, or safety of BLKQ LLC, our users, or the public
  • Detection, prevention, or addressing of fraud, security, or technical issues

3.3 Business Transfers

If BLKQ LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

3.4 With Your Consent

We may share your information for other purposes with your explicit consent.

4. Data Retention

We retain your information for as long as necessary to:

  • Provide the Service and maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

When you delete your account, we will delete or anonymize your personal information within 30 days, except as required to comply with legal obligations or protect our legitimate interests.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure authentication mechanisms
  • Regular security assessments and audits
  • Access controls and employee training
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Access and Portability

You may request a copy of the personal information we hold about you.

6.2 Correction

You may request that we correct inaccurate or incomplete personal information.

6.3 Deletion

You may request that we delete your personal information, subject to certain exceptions.

6.4 Opt-Out

You may opt out of:

  • Marketing communications (via email preferences or app settings)
  • Push notifications (via device settings)
  • Analytics tracking (where technically feasible)

6.5 California Residents (CCPA)

California residents have additional rights including:

  • Right to know what personal information is collected
  • Right to know whether personal information is sold or disclosed
  • Right to opt out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising privacy rights

6.6 European Users (GDPR)

If you are in the European Economic Area, you have rights including:

  • Right to access, rectification, and erasure
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at privacy@dateluna.co.

7. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you believe a child under 18 has provided us with personal information, please contact us at privacy@dateluna.co.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that are different from the laws of your country.

We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and adherence to applicable data protection frameworks.

9. Third-Party Links and Services

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

10. Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to:

  • Remember your preferences
  • Understand how you use our Service
  • Improve your experience
  • Analyze trends and gather demographic information

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of the Website.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We may also notify you via email or in-app notification for significant changes.

Your continued use of the Service after any changes constitutes your acceptance of the revised Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

BLKQ LLC
Email: privacy@dateluna.co
Website: https://dateluna.co

We are committed to protecting your privacy. If you have any concerns about how your data is handled, please don't hesitate to reach out to us.

© 2025 BLKQ LLC. All rights reserved.